You need a simple, unique, and legible font to display your brand’s name. Please keep to a maximum of two colors that envoy your brand's persona and resonate with your clients. You can use blue to express loyalty and stability, and strength and speed with red. The chief colors in the industry are blue, red, orange, black, and green.
You can use colors, fortunately, to communicate these values. In the trucking industry, clients work with companies that show experience, expertise, and loyalty. There is a whole science behind colors, which play a critical role in logo design. Treat your logo as a marketing weapon and not a mere symbol representing a visionary company. Your trucking logo should capture and communicate this differentiating value to the public. Thorough research about your business, competitors, and customers will reveal your unique selling proposition. You need to send a coherent message about your value proposition to both actual and prospective customers. How to Make Your Trucking Company Logo Stand Out from the Competition
